Here’s what I do…
- Lead the copywriting for USPS.com, working with a team of smart and hilarious folks who helped the website generate nearly $1B in revenue in 2015.
- Craft content that increases revenue and drives registrations. And implement a content strategy to ensure content is effective and makes sense for each channel.
- Analyze the data and results of campaigns to make sure our actions are driving customer acquisition, retention, and generally making customers happy.
A broken “comb” is one of the models floating around to describe folks with a diverse skill set. This is mine:
I laugh at terrible puns.
I’ve never met a taco I didn’t like.
I write to see if I understand what I think I know and to practice writing like a human.